SLH Enjoys its Best Ever Year in 2012

[HD video below] After 21 years in the business, 2012 was Small Luxury Hotels of the World’s (SLH) best year ever.

Reporting an increase of 10% over 2011, SLH delivered an unprecedented number of room nights at 341,000 and $119 million in revenue.

In 2012, SLH also added 56,000 members to its loyalty club, a 46% growth compared to in 2011. The club ended the year with around 190,000 members. The activation rate for Club Members has also increased by 18% and Club Revenue by 38%. The goal for 2013 is to increase the top tiered Club Members by over 50%.

SLH’s website received almost 4 million visits in 2012, an impressive 19% increase on last year. Reservations through the site have gone up by 26% and SLH.com increased its share of bookings by 15% compared in 2011.

iPad visits, totalling close to 500,000 improved by 167% in 2012, and iPhone visits increased by 132% showing the growing trend towards new mobile technology.

“It’s extraordinary that after over 20 years in the business we’re still managing to exceed the work we’ve done the year before, especially when you consider the current economic climate” said Paul Kerr, CEO for SLH. “The secret to our success is choice – put simply. With over 520 hotels in more than 70 countries and multiple means of booking, we give the customer the freedom to choose how, where, when and why. Our Club is also a big part of the reason we have so much to celebrate – this year our Club has accounted for 22% of our bookings, which is significant compared to last year.”

The company added 63 new hotels to the SLH brand in 2012 - 13 in the Americas, 17 in the APAC region and 33 in EMEA. Some of these new hotels are in key areas such as Hawaii, Israel, Galapagos, Japan, China and Nicaragua. The number of hotels that belong to the brand is consistent with last year at 529 as the company has seen some departures as well, as SLH tries to ensure a dependable level of quality and service some hotels have been disconnected from the brand due to quality or payment issues.

Exclusive HD Video Interview with Paul Kerr CEO - SLH (November 2011)

See more: HD Videos