Sarova Hotel Group Upgrades Centralized Distribution

The Sarova Hotel Group is upgrading its centralized hotel distribution system.

The company is migrating from the integrated RateTiger Channel Manager solution, to processing all third party channel updates via MICROS Opera, utilizing the RateTiger enterprise connectivity solution.

The fully integrated, two-way connectivity solution to hotel distribution channels such as Expedia, Agoda and Orbitz, will allow Sarova Hotel Group to react instantly to market changes and real-time demand, while receiving reservations directly into its PMS.

Sarova Hotels, Resort & Game Lodges is a leading hospitality group in Kenya and East Africa. The company has over a thousand rooms in eight hotels, resort and game lodges.

“Using MICROS Opera to process updates will make our channel management much more efficient. We selected to extend our eRevMax relationship because of the quality of products and our familiarity with the RateTiger solutions. Its great value for money and RateTiger provided us with a migration path to a fully centralized, integrated distribution solution,” said Jon Siberry, Group Revenue Manager, Sarova Hotels.

The RateTiger enterprise connectivity solution delivers real-time connectivity between CRS/PMS, electronic sales channels including GDS, OTAs, IDS, wholesalers, tour operators and other travel sales companies processing online hotel bookings. It supports full enterprise integration with 2-way XML connectivity; all delivered in a Software as a Service (SaaS) model.

Accor, Louvre Hotel Group, and NH Hoteles are among eRevMax clients utilizing the enterprise connectivity solution to connect directly to a wider global distribution network to improve their online booking performance.