Hong Kong recorded around 12 million overnight
visitor arrivals were recorded between January and June 2013, an
8.7% year-on-year increase and 47.1% of all visitor arrivals
during the period.
In the first half of the year, overnight
arrivals from Mainland China reached 7.84 million, 16.2% more than
in the same period in 2012.
According to an Hong Kong Tourism
Board (HKTB) survey, the number of overnight Mainland visitors who
came to Hong Kong for vacation grew 19.4%, with growth from both
Guangdong Province (+20.7%) and non-Guangdong areas (+18.5%).
In the same period, short-haul arrivals to Hong
Kong dropped 4.2% year-on-year, since Japan drew away many
regional travellers with its weak Yen. By market, overnight
arrivals from Japan fell 29.1%. Taiwan, however, registered a 4.1% increase in overnight arrivals, which could be attributed to the
free, online, pre-arrival, visa-registration service offered to Taiwan residents by the Hong Kong SAR Government. Also, direct
cross-strait flights diverted business travellers, leaving more
available airline seats for vacation travellers from Taiwan. In
addition, overnight arrivals from Thailand rose 15.0%.
Hong Kong Reports H1 2013 Visitor Arrivals. Click to Enlarge.
for long-haul markets, under the impact of volatile economic
conditions, there was a 4.1% decrease in overnight long-haul
arrivals to Hong Kong.
The new markets achieved
satisfactory results, with overnight arrivals up 7.2%, mainly
because of increased flight capacity. Russia saw particularly
robust growth, with overnight arrivals up 24.6% and overall
arrivals rising 26.3% to about 120,000, making Russia Hong Kong’s
second biggest European market, just after the UK. Also recording
growth in overnight arrivals to Hong Kong were India, the Gulf
Co-operation Council region and Vietnam.
Overall, Hong Kong
received a total of 25.36 million visitor arrivals in the first
half of 2013, up 13.6% from the corresponding period in 2012.
Overseas Promotions in
the second half of the year, the HKTB will launch a series of
market promotions to further attract overnight visitors and open
up new visitor sources:
Long-haul markets: The HKTB will participate in large-scale
trade shows in different visitor source markets, including the
World Travel Market in London, England in November.
Short-haul markets: During major promotional periods, such as the
“Hong Kong Wine and Dine Festival” and “Hong Kong WinterFest”, the
HKTB plans to launch special tourism products to encourage
visitors to extend their stay in Hong Kong.
India: Riding on a novel recently published in
partnership with a popular young Indian writer, the HKTB is going
to organise a contest with the help of a film school in India to
produce short films based on the novel, which is set in Hong Kong.
Russia: After launching the first travel guide on Hong Kong
in Russian, the HKTB will actively promote Hong Kong as the preferred travel destination for a winter getaway, a popular
travel season for Russian holidaymakers.
The Middle East:
Following the publication of an Arabic travel guide on Hong Kong
targeting family visitors, the HKTB will continue to maintain Hong
Kong’s presence in the Middle East by organising a consumer
promotion at a large shopping mall in Dubai.
The HKTB will attend Cruise Shipping Pacific
in Singapore in October to showcase Hong Kong’s competitive edge
in the cruise industry.
Together with the Taiwan Tourism
Bureau, the HKTB came to an agreement with Royal Caribbean
International, which will deploy the cruise ship Mariner of the
Seas to Hong Kong and Taiwan on 29 October and 2 November, with
Hong Kong as the home port.
See other recent news regarding:
Hong Kong Visitor Arrivals