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Far East to Rename and Refresh Village Portfolio

Travel News Asia Latest Travel News Podcasts Videos Wednesday, 12 June 2013
 

Far East Hospitality has decided to refresh its Village portfolio of hotels and residences.

As part of the refresh the hotels will be renamed and six of the eight Village properties will be refurbished. The refurbishments will include the rooms, façade and facilities as follows:

Room upgrading at hotels: Village Hotel Albert Court and Village Hotel Changi will upgrade its Deluxe and Superior rooms, and Village Hotel Bugis will upgrade its Deluxe and Club rooms.

Room, façade and facilities refresh at residences: Village Residence Clarke Quay guests will be able to enjoy upgrades to apartment bedrooms, the property’s breakfast lounge area as well as new architecture at the poolside. Village Residence West Coast’s three-bedroom apartments have also been earmarked for upgrading and refurbishment, while Village Residence Hougang will undergo enhancements to the property’s façade and lobby landscape.

The refurbishment works for the Village hotels and residences are currently in progress and expected to be completed by the end of the year.

On the Village brand refresh, Mr Arthur Kiong, Far East Hospitality’s Chief Executive Officer said, “Today’s generation of savvy guests want authentic, differentiated experiences. The Village brand has always been about providing these unique, local experiences through harnessing the strengths of the locales, and our guests have consistently told us that they appreciate the localized Singapore experience that Village properties provide. As a home-grown hospitality brand, the Far East brand of hospitality is one that is Singapore-inspired and we are bringing this to life by having each Village property draw inspiration from the immediate surroundings to be infused into the guest experience.”

The Village portfolio of hotels and residences will also be renamed to focus on the precincts they are situated in so that it is more intuitive for guests. The hotels and residences that have been renamed are:

New Name - Previous Name

Village Hotel Bugis悦乐武吉士酒店 - Landmark Village Hotel
Village Hotel Albert Court 悦乐雅柏酒店 - Albert Court Village Hotel
Village Hotel Changi 悦乐樟宜酒店 - Changi Village Hotel
Village Residence Clarke Quay悦乐克拉码头公寓 - Central Square Village Residences
Village Residence Robertson Quay 悦乐罗伯森码头公寓 - Riverside Village Residences
Village Residence Hougang悦乐后港公寓 - Hougang Village Residences
Village Residence West Coast 悦乐西海岸公寓 - West Coast Village Residences

Later this year, the Peranakan-inspired Village Hotel Katong, which is also flagship hotel for the Village brand, will open its doors to guests.

Located in the heart of Katong, Village Hotel Katong is a smoke-free hotel that will feature the Peranakan heritage of Singapore’s eastern regions of Katong and Marine Parade with Straits Chinese design accents.

Far East, Singapore

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