Are You a Super Shopper? Hong Kong and Visa Launch Promotion

To give travellers even more reasons to visit Hong Kong, the Hong Kong Tourism Board (HKTB) has partnered with Visa to launch the “Hong Kong Summer Spectacular” from 21 June to 31 August.

The campaign will highlight major events and promotions throughout the period.

Mr Anthony Lau, HKTB Executive Director, said, “With young people and families in our short-haul markets being the target visitor segments, the ‘Summer Spectacular’ campaign promotes a wide variety of seasonal events and special offers, with a view to encouraging visitors to explore and spend in different districts of Hong Kong. In particular, we are organising the ‘Visa go Hong Kong Super Shopper’ contest for the fourth consecutive year, but in a brand new format – having the participants travel around different areas of Hong Kong, with media crews from the region invited to film the entire race, helping us maximise exposure for Hong Kong.”

This is the fourth consecutive year for the HKTB and Visa to partner on “Visa go Hong Kong Super Shopper”.

The contest will cover nine short-haul markets: Indonesia, Japan, Mainland China, Malaysia, the Philippines, Singapore, South Korea, Taiwan and Thailand.

One participant will be invited from each market and will be teamed up with a celebrity from the different markets to take part in the final contest in Hong Kong between 29 and 31 July.

The winning team will take away the Super Shopper title and a HK$200,000 Visa spending credit.

To heighten the excitement, the contest will be transformed into a treasure hunt, in which participants follow instructions to visit a number of spots in Hong Kong, complete a series of tasks and provide news updates on their visits on social media platforms.

The tasks, which include tasting local delicacies, visiting green attractions, enjoying local arts and culture, and using their Visa cards to shop, are meant to showcase Hong Kong’s diverse tourism offerings and to entice visitors to go for an in-depth experience of Hong Kong, as well as shopping.

In addition to organising “Visa go Hong Kong Super Shopper”, the HKTB will promote a number of events and special programmes rolled out by major attractions and organisations during the “Hong Kong Summer Spectacular” period. These include the Hong Kong Dragon Boat Carnival, the Hong Kong International Tea Fair, the Hong Kong Book Fair, the Chinese Opera Festival and Ani-Com & Games Hong Kong.

Over 30 hotels and visitor accommodations accredited by the Quality Tourism Services (QTS) Scheme in Hong Kong are showing their support for the summer promotion by giving visitors special offers, including “one free night” packages.

More than 80 QTS shopping and dining merchants will also roll out “Visa Summer Quality Privileges” to encourage visitor spending.