Montara to Expand Trisara Brand; Establish Academy in Phuket

Montara Hospitality Group has taken over the Trisara and Boathouse in Phuket, and plans to build the Trisara brand across Asia and beyond.

Montara plans to build on the Trisara brand by creating unique luxury boutique resorts worldwide. To support this expansion, the group will establish the Trisara Academy in Phuket - an hospitality learning institute which will train both Thai and other nationals in all aspects related to the hospitality industry.

“We are ready to start our expansion on a solid foundation. With Trisara, which has been consistently voted as one of the world’s finest resorts, and the iconic Boathouse on Kata Beach in Phuket, both under our ownership and management, our quest to strengthen and spread the Trisara brand initially in Thailand and ultimately across Asia, will not be so daunting”, said Narong, Chairman of Montara Hospitality Group.

Trisara has enjoyed an enviable reputation of offering perfect private luxury to its discerning guests during the past 9 years. In maintaining its world-class standards and service, the resort spends millions of Baht annually to ensure its 39 pool suites and 30 residential pool villas, each secluded in the midst of well-kept lush greenery and landscaped gardens, are in pristine condition, and to keep its staff well trained.

Meanwhile, the 24-year old idyllically-located Boathouse, which the group acquired three years ago, has recently completed extensive renovations and refurbishment totaling over US$6 million (approximately Baht 180 million) during the past year.

With experienced and recognized hospitality and development professionals on its senior management team such as William Black, Morris Sim of Brand Karma, Anthony Lark, Kittisak Pattamasaevi and Dilokpol Sundaravej, the group not only provides management services to owners of existing luxury resorts in Southeast Asia, but also offers partnerships with independent land and real estate developers or owners to transform their projects into legendary resort experiences, often with a residential villa component, which are available to international investors.

“Thai hospitality has won the hearts of generations of guests and visitors to our Land of Smiles, and this will certainly provide a strong competitive advantage in other countries in which we plan to operate. We look forward to adding 10 Trisara and independently branded luxury properties in our luxury collection within the next few years”, added Narong.