Visa and King Power in Thailand Launch Promotions

To celebrate the seven-year partnership between Visa and King Power, the two brands have signed an exclusive agreement that will offer Thai shoppers and foreign travelers special deals for Visa cardholders throughout 2013 at all King Power stores.

The agreement extends benefits for Visa cardholders to all King Power duty free stores including shopping complexes in Bangkok and Pattaya and at major international airports in Bangkok (Suvarnabhumi International Airport), Phuket and Chiang Mai.

In addition to year-long shopping deals, special promotions will also be timed to coincide with travel peak seasons such as the Thai New Year (Songkran) and during the Thailand Grand Sale.

For the upcoming Chinese New Year, Visa cardholders who spend THB 5,000 or more at King Power will receive a THB 200 cash voucher. This promotion runs from 15 January to 28 February 2013.

“Over the past seven years, Visa and King Power have enjoyed successes together and to mark our renewed partnership, we will be offering attractive perks to our cardholders at all King Power duty free stores,” said Somboon Krobteeranon, Visa Country Manager, Thailand and Myanmar. “The privileges that locals and tourists can look forward to include exclusive deals and savings that will help make Thailand an even more attractive shopping destination. So whether visitors choose to pay with their Visa credit, debit or prepaid card, cardholders will be enjoying some of the best deals in town while enjoying the convenience and security that comes from paying with Visa.”

Visa’s Global Travel Intentions Survey 2011, which surveyed global travelers on their future likely destinations, showed Thailand remains one of the top tourist destinations in Asia Pacific. In addition to an exclusive partnership with King Power, Visa is also working closely with the Tourism Authority of Thailand (TAT) to support the country’s tourism industry.

TAT recently reported that international tourist arrivals reached 21 million in 2012 and this number is expected to reach 24.5 million in 2013. Visa will work with King Power to specifically customize promotions for visitors from China, Japan and Russia markets as they were among the top visitors to Thailand in 2012, according to TAT.