A team of four students from the School of Hotel
and Tourism Management (SHTM) at The Hong Kong Polytechnic
University (PolyU) won the First Prize at the Seoul MICE Youth
Challenge of the Korea MICE Expo 2012 in Seoul, Korea, last month.
The Korea MICE Expo is recognised as the
country’s largest MICE exposition, and was this year attended by more than 300
buyers and 200 organisations representing the MICE industry.
SHTM students Vivian Hung, Vivian Lee, Kion Chan
and Kiki Go teamed up to represent SHTM at the Seoul MICE
Youth Challenge to mock bid for a major international convention
scheduled to be held in 2017. Together, they presented a proposal
demonstrating the competitive advantage Hong Kong had over other
destinations, detailing the strategic action plans and
comprehensive logistic arrangements.
The SHTM students competed
with representatives from Siam University, University of Nevada,
Las Vegas (Singapore Campus), Beijing International Studies
University and Dongduk Women’s University.
“It was a great honour,” said Vivian Hung, “and
we were all very proud to represent the SHTM and Hong Kong in this
international competition ... it was not only a
great opportunity for us to learn more about the MICE industry and
get to know the industry professionals, but also an invaluable
chance for us to broaden our horizons by learning from students
from our peer universities.”
Indeed, the global student
competition provided them with a unique platform to unleash their
creativity and business sense, and also an opportunity to broaden
their global perspective and professional networks.
The students owed their success to the
experience they gained from organising the combined 11th Asia
Pacific Forum for Graduate Students Research in Tourism (APF) and
International Convention & Expo Summit 2012 (ICES) which was held
at Hotel ICON, Hong Kong in May.
Working under the
leadership of SHTM faculty members, students from Hotel
Management, Tourism Management and Convention and Event Management programmes came together and formed themselves into a series of
teams to handle everything from programme, publicity and
sponsorship to the actual running of the event.
conference was a resounding success and the 25-member student organising committee drew high praise from delegates from around
“The efforts of our students are worthy of
praise in their own right,” said Professor Kaye Chon, SHTM Dean
and Chair Professor, “we are very proud of them and what they have
With 60 academic staff drawing from 18
countries, PolyU’s School of Hotel and Tourism Management offers programmes at levels ranging from
Higher Diploma to Ph.D. Widely regarded as one of the very best in
the world, it was awarded the 2003 International
Society of Travel and Tourism Educators Institutional Achievement
Award in recognition of its significant contribution to tourism
education, and is currently a member of the UNWTO Knowledge
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