Pan Pacific Launches Advertising Campaign in Australia

Pan Pacific Hotels Group has launched a new advertising campaign for its Australian portfolio, comprising hotels under the Pan Pacific and ParkRoyal brands.

This is the first time the group has launched a national advertising campaign around its Australian portfolio since it entered the country in 2010 with the launch of ParkRoyal Darling Harbour, Sydney and ParkRoyal Parramatta.

The group then introduced its Pan Pacific brand with Pan Pacific Perth the following year. In April 2011, Pan Pacific Hotels Group expanded its portfolio and commitment to this key growth market with the acquisition of the Melbourne Airport Hotel which it rebranded ParkRoyal Melbourne Airport.

Over the next four months, consumers will be able to see new advertising for all four Australian hotels on print, online and inflight channels.

ParkRoyal Hotels & Resorts: Your Local Connection

Reflecting ParkRoyal’s brand promise, the advertising creative for ParkRoyal Parramatta – which runs until October – draws from the hotel’s location and references local gems such as the bustling Church Street and the Parramatta Rivercat ferry. At the same time, ParkRoyal people are also showcased in each advertising creative.

Advertising for ParkRoyal Melbourne Airport and ParkRoyal Darling Harbour, Sydney, will also run in publications, inflight and online channels over the next months.

Pan Pacific Hotels and Resorts: Embrace the Pacific

The Pan Pacific Perth advertising creative features the brand’s promise of providing enriching experiences designed to refresh and inspire guests and consumers. The ‘Pan Pacific Perth - A hotel stay like no other’ creative has been running since June and will be showcased in The Sun Herald – Travel, Sunday Telegraph – Escape, inflight advertising on Qantas and Virgin Australia, and online platforms and websites such as TripAdvisor, TigerAirways, Facebook and Fairfax Digital.

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