According to STR Global, hoteliers across London
reported average occupancy rates of 87.7%, and ADR of £216.42 between 27 July
until 5 August 2012.
The London 2012 Olympic Games officially
opened on 27 July 2012.
These figures represent an increase of 3.2% and
87.1%, respectively compared to the same days in 2011.
"Hotels across London continue to
report increasing occupancy levels and average room rates during
the Olympic period when compared to last year," said Elizabeth
Randall Winkle, managing director of STR Global. "We are also
seeing improvement from weaker occupancy performances in June and
early July so it is good to see that performance has been picking
up during the Olympics. However, Heathrow and Gatwick, in the west
and south of London and therefore less convenient for Olympic
venues, have reported occupancy declines for the Olympic period."
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