355-Meter JW Marriott Marquis Dubai to Open Q4 2012

The impressive 1,608-room JW Marriott Marquis Dubai will opens its doors to guests in Q4 2012.

The JW Marriott Marquis Dubai will open in two phases, with the first section featuring 807 rooms and numerous restaurants and lounges.

At a height of 355 meters (1,164 feet), the JW Marriott Marquis Dubai is one of the tallest dedicated hotel buildings in the world and is just 26 meters (85 feet) shorter than the Empire State Building in New York.

In addition to serving the luxury business traveler, the hotel is targeting the lucrative and increasingly important MICE (meetings, incentives, conferences and exhibitions) market. In addition to all the dining and entertainment options, the hotel will have two ballrooms, 24 meeting rooms and a total of 5,100 square meters (54,895 square feet) of event space.

“The potential to cater for the growing needs of the global business community is huge and we believe the JW Marriott Marquis Dubai is uniquely placed in that regard,” said Rupprecht Queitsch, general manager. “The hotel will fill a long identified gap in the market where groups, meetings and conventions of up to 1,000 people can meet, sleep and dine under one roof, in one location. There are businesses of this size choosing various cities around the world in which to meet, but until now, Dubai has not had a single location of this size to accommodate this type of group. In simple terms, we will establish Dubai on the global conference market landscape.”

To give this market some context, the United States’ MICE segment, which will be one of the key targets of the JW Marriott Marquis Dubai team, contributes $106 billion to that country’s GDP – higher than automotive manufacturing ($78 billion), performing arts/spectator sports/museums ($71 billion) and information and data processing services ($76 billion).

Dubai’s excellent air service, especially with the emerging BRIC (Brazil, Russia, India and China) economies, are expected to create further opportunity.

Nasser Saidi, chief economist for the Dubai International Financial Centre (DIFC), has already noted the growth in Chinese firms coming to Dubai to set up a hub to access the African markets, and China is becoming an increasingly important export partner for the UAE. In the first quarter of 2011, for example, China exported AED10.68bn worth of goods to Dubai and was the emirate’s second biggest export partner during that period.

“As for general business, Dubai is perfectly positioned, with its proximity to huge growth markets such as India and the fact it has literally billions of people within a five-hour flight range,” said Queitch. “What those business travelers are looking for is a hotel that has everything they could possibly need under one roof and we truly believe this iconic new property will set a new standard in business hotels, not just in the region but globally.”

The JW Marriott Marquis Dubai will feature nine restaurants and five lounges and entertainment venues.

The Vault lounge will sit on the 71st and 72nd floors with panoramic views of the city; a late-night music venue will offer live music daily.

Restaurants will range from Prime 68, a boutique steakhouse, to Atul Kochhar’s Rang Mahal Indian restaurant, Positano for Italian coastal cuisine, an Arabic restaurant and La Farine, an attractive boulangerie and social meeting spot.

The 1,500 square-meter (16,000 square-foot) Saray Spa draws inspiration from the caravanserai silk route across Arabia, with treatments designed to ensure mind and body renewal. Treatments include the signature milk and honey treatment, an Arabic coffee awakener, a lemon and mint body polish and pomegranate renewal treatment. For sun worshippers, an enormous pool deck covers the seventh floor of the hotel with a 32 meter swimming pool and deck with elegant cabanas, lounges and umbrellas.

The new JW Marriott Marquis in Dubai will be the first JW Marquis branded property outside of North America (after the JW Marriott Marquis Miami).

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