Aston to Launch New Brand; 20 Hotels Already Under Development

Aston International surprised the Indonesian hotel market when it unveiled a brand new select service hotel brand called “Hotel Neo by Aston” and at once confirmed that the group already has more than 20 purpose-build Neo Hotels under development.

“The modern consumer regards an economy class but well designed, interesting hotel as an acceptable alternative to larger and more expensive 4 and 5-star hotels” said Norbert Vas, VP Sales & Marketing for Aston International.

The first Neo will open by the end of November 2012 in Bali’s resort village of Legian followed by 5 other Neos in Bali, 6 more in and around Jakarta and further ones in secondary and tertiary cities throughout the Indonesian archipelago including Yogyakarta, Medan, Surabaya, Makassar and Balikpapan.

Aston describes the brand as "hip and new".

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