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Amadeus has launched an Hotel Optimisation
Package.
The Amadeus Hotel Optimisation Package portfolio
of solutions is articulated under two areas, Profit Optimisation –
to help large travel agencies and travel management companies
(TMCs) save time and have more control over global hotel
programmes – and Content Optimisation, converting Amadeus into a
one-stop-shop for hotel content.
Some of the most prominent solutions of the
Amadeus Hotel Optimisation package are:
- Amadeus Hotel
Dynamic Saver, a powerful multi-GDS Business Intelligence solution
to help both large travel agencies and corporate travel managers
maintain high savings standards and ensure hotel contract
compliance. Key capabilities include Last Room Availability,
identification of rate squatters and automatic future comparison
of negotiated vs. public rates to ensure buyers get the best deal
at all times. With Dynamic Saver, Amadeus has
identified average achievable savings of 10% on total hotel spend
for travel agencies and corporations. For a typical Fortune 500
corporation this implies annual savings of up to US$1.6m on hotels alone.
- Integration of hotel aggregator content. As
the quickest path to integrating the ‘long tail’ of content,
Amadeus has a strong pipeline of hotel aggregators which are being
integrated across all its travel agency point-of-sale solutions.
First to be integrated, in 2011, were Destinations of the World
and Transhotel, representing a total inventory of over 50,000
hotels. Having this popular hotel content fully integrated into
Amadeus saves time and money for travel agents and increases
service levels for their clients.
- Amadeus LinkHotel, a
customised, fast-track service that enables quick seamless
integration of specific hotels that are requested by travel
agencies and their corporate customers but are currently not
bookable on the GDS (for instance, hotels close to remote manufacturing sites which typically would not show on these
systems). Through this service Amadeus already connects over six thousand hotels to the GDS universe for real-time reservations.
Additional components within the package include a
powerful tool to drive contract compliance by driving smarter
booking behaviour at the point of sale.
“In Asia
Pacific, we are seeing steady growth in the corporate travel
market, which will be a key business driver in 2012. Our goal is
to offer our customers a single view across multiple hotel
channels and address the needs of the price sensitive traveller
with more options in all price ranges,” said Kartikeya Tripathi
Head of Hotel Distribution, Amadeus Asia Pacific. “The Amadeus
Hotel Optimisation Package empowers our customers to tackle the
complex and fragmented markets in Asia Pacific both efficiently
and profitably.”
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