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InterContinental Hotels Group is gaining
momentum with the development of its new brand - Hualuxe Hotels
and Resorts - aimed at the Chinese traveller.
Eight management contracts have now been
signed since the brand launch earlier this year, including hotels
in Beijing and Shanghai, as well as six emerging business and
leisure destinations across the country.
The eight hotels bring a
combined total of nearly 2,800 rooms to the Hualuxe brand
pipeline, which is a significant achievement in less than five
months since the brand launch.
"Since we entered this market in 1984, we've been evolving our
operating standards and services to ensure all our Chinese guests
feel welcome and comfortable," said Keith Barr, chief executive
officer, IHG Greater China. "Hualuxe Hotels and Resorts marks an
innovation in this industry. Our three decades of experience has
given us deep consumer insight that we've now used to create a
brand where every element has been fashioned to suit the tastes
and sensibilities of our Chinese guests. This has never been done
before and it's immensely rewarding to see so many owners and business partners understand, support and sign up to our vision."
The first eight Hualuxe Hotels and Resort signings are
all in cities where IHG already has an open hotel or a hotel in
the pipeline and they will greatly complement other IHG hotels in
these markets
Hualuxe will
initially launch in Tier 1, 2 and 3 cities and resort locations
and IHG sees the opportunity for this brand to be in over 100
cities in China over the next 15 - 20 years.
The eight
newly signed hotels and resorts are expected to open between 2014
and 2016, and all of these are signed with new owners who are
working with IHG for the first time:
- Hualuxe Beijing Xinan: 380 rooms.
- Hualuxe Shanghai Pudong Kangqiao:
400 rooms
- Hualuxe Chengdu High-Tech West: 350 rooms
- Hualuxe Zhangjiajie
Resort: 380 rooms
- Hualuxe
Ordos Dongsheng: 300 rooms
- Hualuxe Foshan Nanhai: 350 rooms
- Hualuxe Yangjiang City Centre: 282 rooms
- Hualuxe Fuzhou
Downtown: 330 rooms
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