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United Airlines has launched a MileagePlus
Digital Media Store, giving MileagePlus members the opportunity to
use miles for music tracks, albums and movies.
The Digital Media Store features a full catalog
of music, including popular songs from the past and present in a
wide range of genres, such as pop, rock, country, jazz and
classical.
Certain movies are available now, and TV
shows and additional movies are expected to become available later this year.
United also plans to feature exclusives on the site. The first
exclusive is a bonus remix of “Dance Again” with purchase of “Dance Again …The Hits,” the recently released Jennifer Lopez
greatest hits album.
“The MileagePlus Digital Media Store offers the
perfect complement to our other non-air award options such as
hotel stays, car rentals, merchandise and once-in-a-lifetime
experiences,” said Krishnan Saranathan, managing director of
United MileagePlus. “This is one more example of our commitment to
expanding the world’s most rewarding loyalty program for our members.”
MileagePlus members log in and browse the
site’s Music and Movie sections. Similar
to other digital media sites, the MileagePlus site enables members
to point and click to preview music and view movie trailers, and
purchase and download items. Purchases are played on computers,
tablets and smart phones.
The Digital Media Store is currently only available
to MileagePlus members living in the United States.
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