Wyndham to Launch Super 8 Brand in Germany

Wyndham Hotel Group is to launch its Super 8 brand in Germany.

The development agreement, which calls for a minimum of 10 Super 8 properties in the country over the next five years, was signed Wednesday.

Wyndham Hotel Group President and CEO, Eric Danziger, said, “This is an exciting time for our Super 8 brand as launching it in Germany will give us a greater presence in Europe and reinforce the brand’s position as the world’s largest economy lodging chain with over 2,200 hotels. We will continue to pursue strategic opportunities to grow the Super 8 brand as well as other brands in our portfolio throughout EMEA.”

The launch of the brand in Germany follows an announcement at the IHIF last year to launch the Super 8 brand in Poland, with a minimum of 10 hotels to be developed there in partnership with Colliers International and constructed by Unibep Group, a Polish construction company.

Guests staying at Super 8 hotels can enjoy the brand’s “8 Point Promise”, offering free in-room high-speed internet access, free SuperStart continental breakfast, free stays for kids who share an adult family member’s room, cable or satellite TV with free premium channels, large walk-in power showers, free coffee in the lobby, a guaranteed best available rate on super8.com and access to Wyndham Rewards, the Wyndham Hotel Group loyalty program which allows guests the opportunity to earn points towards free nights, free flights or free gift vouchers.

The Super 8 brand was established in 1974 in South Dakota and was acquired by Wyndham Hotel Group in 1993. Today the brand has over 2,200 properties throughout the U.S, Canada and China.

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