Marriott Becomes Title Partner of London Sevens

The Rugby Football Union has expanded and extended its existing relationship with Marriott Hotels & Resorts for the next four years.

The expanded alliance sees Marriott Hotels & Resorts become the new title partner of the Marriott London Sevens and an Official Partner of England Rugby, making the brand a key supporter of the RFU and building on its existing presence at Twickenham Stadium, with the London Marriott Hotel Twickenham.

The Marriott London Sevens will be the ninth and final round of this season's HSBC Sevens World Series, which New Zealand currently lead after five rounds from Fiji, South Africa and England. The hugely popular Hong Kong Sevens will take place 23-25 March 2012.

Following the success of the London Sevens 2011, which more than 100,000 people attended across the two days, and with the game of sevens continuing to grow on a global basis ahead of its inclusion in the 2016 Olympic Games, the agreement represents the commercial strength of both Sevens and the RFU.

“We’re delighted to be expanding our relationship with Marriott Hotels & Resorts for the next four years. It’s an exciting time for rugby in England, with the Marriott London Sevens in May, the 2015 Rugby World Cup and numerous other events in between,” said Sophie Goldschmidt, Chief Commercial Officer Rugby Football Union. “We look forward to working with Marriott to bring new opportunities to our fans and Marriott Hotels & Resorts guests.”

Osama Hirzalla, Vice President Brand Marketing and Ecommerce for Marriott International in Europe, added, “We are thrilled to build on our existing relationship with the Rugby Football Union with this new strategic alliance. Already having a hotel within Twickenham Stadium itself, this new partnership cements Marriott’s support of England Rugby and gives exposure for our brand to a wider audience. The RFU and Marriott Hotels & Resorts are both brands that are defined by performance, excellence and passion, so this partnership is a perfect match.”

See other recent news regarding: Airlines, Airports, Awards, Flights, Codeshare, FFP, Inflight, Lounges, First Class, Business Class, MICE, GDS, Rewards, Miles, Hotels, Apartments, Promotions, Spas, Yoga, Retreat, New Hotels, Traffic, Visitor Arrivals, Cruises, Free Deals, Interviews, Videos, Tickets, Twickenham, Marriott, Rugby, Sevens, London, London Sevens