Indonesia Expansion for Zest Hotel Brand

Swiss-Belhotel is expanding its 2-star Zest Hotel brand in Indonesia.

The group is targeting projects in a number of major cities in Indonesia such as Jakarta, Bogor, Surabaya, Yogyakarta, Balikpapan, Cirebon, Manado, Makassar and the popular islands of Bali and Batam.

“Swiss-Belhotel International proudly presents the new collection of hotels, resorts and serviced residences managed by the group. As part of our group’s commitment to provide affordable and convenient accommodation, the Zest Hotel brand is being developed as “Value for Money” accommodation that offers a new benchmark of services and facilities for both business and leisure travellers,” said Mr. Faull.

Zest hotels are designed to be fresh and trendy with a modern atmosphere, and will provide guests with high-speed internet access, an LCD TV with international channels, and a Citrus Café that will only serve breakfast but will remain open throughout the day for guests to relax or have a meeting. Refreshments will be available from vending machines located on each floor of the hotel and in the café.

Mr. Emmanuel Guillard – CEO of Zest International and Senior Vice President Operations and Development for Indonesia, Malaysia and Vietnam, said, “With our current 70 operating hotels and development projects throughout the archipelago, the development of more Zest Hotels coming into our projects will further strengthen the presence of Swiss-Belhotel International in this region. The aim of Zest is to redefine the image of budget hotels among business and leisure travellers.”

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