Singapore Airlines has formally launched
Inflight Connectivity as part of a US$50 million programme to
bring Internet and mobile data services to customers, even when
flying at 35,000ft.
Following a recent soft launch on a limited
number of aircraft, inflight connectivity is today available on 14
aircraft in the fleet, including all five Airbus A340-500s which
are deployed on the world’s longest non-stop flights, between
Singapore and both Newark and Los Angeles.
Services have also been extended to more
markets such as Australia, for which regulatory approvals had not
previously been obtained.
Travellers can surf the Internet, send and
receive emails on smartphones and other electronic devices, and
send and receive SMS text messages with GSM compatible mobile
Through a partnership with OnAir, the technology will be progressively rolled out
across all of SIA’s long-haul
Airbus A380-800, A340-500 and
Boeing 777-300ER aircraft over the next two years.
offered on routes on which equipped aircraft are deployed, subject
to regulatory approvals from individual countries. A map
highlighting availability when flying over specific countries
is published in the Airline’s KrisWorld inflight entertainment
Promotional price plans are also being introduced
for wireless internet access. The promotional
prices, which will last until 30 November 2012, are US$25 for
30 megabytes of data and US$10 for 10 megabytes of data. The
previous plans cost US$29.95 for 26 megabytes and US$11.95 for 10
A joint promotion with SingTel also enables SingTel Mobile
subscribers to enjoy discounted roaming rates of up to 40% for inflight text messaging and GPRS data services, as well as up
to 20% for incoming and outgoing voice calls. The discounted
roaming rates are displayed on SingTel’s corporate website and the
joint promotion will last until 31 March 2013.
customers’ preferences towards entertainment and connectivity
options change over time, so must we. Mobile and Internet
connectivity capabilities are just the start, enabling our
customers to stay connected even when flying at 35,000ft. There
will be much more investment in the months and years ahead to
keep our customers both connected and entertained,” said SIA’s
Senior Vice President Product & Services, Mr Tan Pee Teck.
“We have always been a leader in embracing technology and are
confident that these initiatives will both meet and exceed our
customers’ high expectations, keeping us at the forefront of
airline product innovation.”
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