Chiang Rai will play host to what organisers are
calling "eTourism Day".
The technology showcase joint initiative by the
Mekong Tourism Coordinating Office, the Tourism Authority of
Thailand (TAT) and Google has been created to help local tourism
stakeholders leverage technology to build their businesses, and
the "Chiang Rai: Gateway to the Mekong" brand.
eTourism Day sessions will be held in both Thai
and English, and lead by experts from TAT and Google Thailand,
along with Dragon Trail, which has previously run GMS social media
"boot camps" in Cambodia, Laos and Myanmar.
Thapanee Kiatphaibool, Director, Marketing
Information Technology Group, Tourism Authority of Thailand, will
lead a session on "Building the Chiang Rai brand via Social Media
and Digital Marketing".
Ariya Banomyong, Country Head of Google
Thailand, will lead a session on Google solutions for businesses.
Mr Banomyong, said, "Globally, 6 out of 10 travelers use
search engines as their number one source for travel information
so helping businesses in Chiang Rai go online and connect with
potential customers is only a click away. We're delighted to
continue our partnership with the Tourism Authority of Thailand
and through eTourism Day provide practical tools that can
contribute to the economic growth of the tourism industry and
local Thai businesses in this community who will benefit directly
from increased visitors and international visibility."
eTourism Day will take place at the Le Meridien
Resort Chiang Rai on 12 June, one day prior to the Mekong Tourism
Participation in eTourism Day is free of charge,
but seats are limited and will be confirmed on a first come first
serve registration basis.
Morning sessions will be conducted in
Thai, with mirror afternoon sessions in English. Lunch will be
served for all registered participants.
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Mekong Tourism Forum,