Garuda Indonesia and Liverpool Football Club
have signed a Global Official Airline partnership which will
continue for three seasons (2012 – 2015).
This exclusive deal renders Garuda Indonesia as
the Global Official Airline for Liverpool. This means that,
whenever Liverpool tours to destinations that are served by Garuda
- especially in Asia and Australia - it will enlist the services
of Garuda Indonesia, as its official airline.
The agreement also offers Garuda Indonesia the
opportunity to carry out a marketing communication campaign by
using some of the Liverpool FC’s facilities, such as the LED
boards positioned around the edge of the pitch at Anfield stadium during home games which will be broadcasted on top TV networks to
international viewers all over the world.
In addition, the
partnership gives Garuda Indonesia access to reach 10 million
Liverpool fans through Liverpool’s official Facebook account and 1
million Liverpool’s Twitter “followers”.
Indonesia President & CEO, Emirsyah Satar, said, “We are very pleased to join up with Liverpool Football
Club. They are one of England’s best football clubs and is already
a well-known global brand, with fans and supporters all over the
world, including in Indonesia. Liverpool, You’ll Never Walk Alone
Managing Director, Ian Ayre, said, “Liverpool has fans all over the
world, and we are ready to work together with Garuda Indonesia and
assist in their rapid growth. We are honored to join forces with
one of the best brands in the global aviation industry, especially
a brand that comes from a country that has a strong and unique fan
base that we are very proud of.”
This collaboration with Liverpool
will give Garuda Indonesia the media exposure it needs to
effectively increase its international brand awareness.
Next year, Liverpool plans to visit several
countries on its tour of Asia, including Indonesia.
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