STB Partners TripAdvisor to Enhance YourSingapore Web Portal

The Singapore Tourism Board has teamed up with TripAdvisor to provide yoursingapore.com with ratings, reviews and opinions on Singapore’s restaurants, attractions and shopping.

Beyond the destination website, the partnership with TripAdvisor extends to TripAdvisor’s Singapore City Guides mobile application.

STB collaborated with TripAdvisor to provide destination content for the application’s Free Guided Tours, which enables travellers to select their own cultural, dining, entertainment, shopping and sightseeing experience through seven user-friendly walking tours starting with the Orchard Road: the Home to Style & Glamour; Kampong Glam: Hip Heritage; and Chinatown: Indulge in the Unexpected.

Four more walking tours will be added before October 2012, Little India: Enjoy the quirkier side of Singapore; Marina Bay: Indulge in the High Life; Sentosa: Fun for all ages; and Singapore River: A Stroll through Heritage.

The TripAdvisor Singapore City Guides mobile application can be downloaded and accessed offline.

“Consumers today are well-travelled and discerning. They want to hear about authentic, in-depth local experiences from real travellers, and customise their itinerary with activities that cater to their specific interests and needs,” said Sophia Ng, STB’s Assistant Chief Executive for Marketing. “We are glad to partner TripAdvisor to bring user-generated content to YourSingapore.com to deepen the engagement with visitors and value-add to their trip planning for Singapore.”

Aaron Hung, Director of Partnerships, APAC, for TripAdvisor, said, “We are excited about with this partnership as it demonstrates Singapore Tourism Board’s desire to embrace trusted traveller reviews and enable visitors to make better informed decisions based on the insights and ratings of TripAdvisor's global community of travellers.”

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