United Airlines’ Mobile App Allows Customers to Recognize Excellent Customer Service

United Airlines has launched what it is calling an “Outperform Recognition Program” for employees.

The program is designed to reward employees for excellent service to customers, and offers prizes to customers who nominate the winning employees. Eligible customers who are MileagePlus members can now nominate eligible employees for service at the airport, on the phone, on a flight, or at any other point in their experience with United and United Express, using United’s mobile app, available for Apple and Android devices.

The initial sweepstakes runs until 30 September 2012. At the end of this sweepstakes and future quarterly sweepstakes for as long as the program is continued, the company will select 16 winning employees randomly from the pool of customer nominations to receive cash prizes, with the top prize being $50,000 to one employee. Other cash prizes to employees will be for $25,000, $10,000, $5,000 (three prizes) and $2,500 (ten prizes).

The customer whose nomination is drawn as the Grand Prize winner will win a voucher for two round-trip first-class tickets, valid for U.S. travel, excluding Alaska and Hawaii, or two round trip economy tickets valid for international travel to anywhere that United flies. Other customer prizes include frequent flyer mileage awards.

“At United we’re focused on creating a culture where everyone enjoys coming to work and gives excellent customer service because they want to,” said Jeff Smisek, president and CEO of United. “We’re committed to recognizing and rewarding our co-workers when they do an excellent job for our customers.”

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