The Microtel Inn & Suites by Wyndham brand,
which was only recently tagged with the “by Wyndham” designation,
has unveiled its rebranding strategy designed to grow awareness
and drive business to franchisees.
At the heart of the plan is a new multi-channel
marketing campaign with a streamlined and “design-focused” look.
All of the creative, ranging from property collateral to online
advertising and television spots, highlights a single, key
differentiator for the brand: that every Microtel hotel was
designed and built from day one to be a Microtel hotel and nothing
“If you look at what sets the Microtel Inn &
Suites by Wyndham brand apart, it’s an unwavering commitment to
consistency and quality,” said Rui Barros, Microtel Inn & Suites
by Wyndham brand senior vice president. “We have outstanding
owners who were made to be in the hospitality business and our
product is designed to provide a great guest experience. In
launching this new campaign and adding “by Wyndham” to the brand’s
name, we expect to elevate the brand and showcase the quality that
comes from being an all-new-construction chain.”
The Microtel Inn & Suites by Wyndham TV Spot
Consumers will begin seeing elements of the new marketing campaign
in the next few months.
Hotels have already begun changing on-property
signage and to assist with the costs, the Microtel Inn & Suites by
Wyndham brand will provide open hotels in good standing with a
credit of up to $10,000. All signage is expected to be updated by
the end of June 2013.
The Microtel Inn & Suites by Wyndham
brand is a chain of more than 300 economy hotels
located throughout North America and the Philippines. Designed to
provide guests with a better stay, each hotel is newly constructed
and offers an array of complimentary amenities including free
Wi-Fi access and free continental breakfast. Other amenities
available at most hotels include meeting and fitness centers,
swimming pools and the opportunity to earn and redeem points
through Wyndham Rewards, Wyndham Hotel Group’s guest loyalty program.
Each Microtel Inn & Suites by Wyndham hotel is
independently owned and operated under franchise agreements with
Microtel Inns & Suites Franchising, a subsidiary of Wyndham Hotel
Group and parent company Wyndham Worldwide Corporation.
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