TripAdvisor has appointment Cindy Tan as Vice
President of Display Advertising Sales, Asia Pacific.
Based in Singapore, Cindy will lead a team
in continuing to drive the growth of the business in Asia Pacific,
including China, India and Japan.
Cindy has over 14 years of
experience across sales, marketing and business development in the
Prior to TripAdvisor, she was at BBC Worldwide for seven
years with her last role as Regional Director for its Southeast
Asia and China operations.
Before BBC Worldwide, she was Regional
Manager at a travel trade company managing its multi-platform solutions.
holds a Bachelor of Arts degree from Monash University and an
Executive Certificate in Finance from INSEAD.
“With unique user traffic to TripAdvisor sites
across Asia Pacific growing at double digits year-on-year and
crossing the 10 million mark for the first time in May, the
region is an important market for us,” said Robin Ingle, Senior
Vice President of Advertising Sales at TripAdvisor. “Through
Cindy’s leadership and our shared industry knowledge, we wish to
continue to develop innovative and truly effective campaign
solutions for client and media agencies in Asia Pacific.”
From January to May 2012, the number of sold
advertisements on TripAdvisor sites in Asia Pacific grew by 129% year-on-year, with the strongest growth coming from
airlines (211%) and tourism boards (500%).
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