MCI has entered into a long term partnership
with Messe Berlin (Singapore) to develop a conference program
targeted at Corporate MICE buyers, which will be held concurrently
with ITB Asia.
The previous editions of ITB Asia have
seen a dominant attendance of buyers from the leisure travel
sector, and this partnership will bring a new dimension to the
show by attracting more corporate MICE buyers.
Mr. Robin Lokerman, President Asia Pacific, MCI
said, “MCI is delighted to partner with ITB Asia to develop a high
level educational program for buyers of Corporate Meetings. ITB
Asia is becoming one of the key meeting places for the Asia
Pacific MICE industry and we look forward to bringing some of our
clients from all over Asia to the show as Hosted Buyers.”
ITB Asia 2012 will be held from 17-19 October
2012, and the MCI Corporate MICE Buyer Program will take place on
18 and 19 October 2012 at the Sands Expo and Convention Centre,
Marina Bay Sands.
MCI expects its program to attract over 100
international top buyers each day.
Comprising two educational sessions, the forums
will feature keynote speakers and panelists with a plethora of
diverse experiences and perspectives on the evolving
MICE landscape. Promising to be insightful, innovative and
engaging, each forum is made up of keynote speeches and
interactive round table discussions.
The Performance Improvement Forum will reveal
how to deliver a credible and material ROI by designing and
executing appropriate travel incentive programs; the Procurement
Insight Forum analyses future challenges facing the procurement
role by looking at the increasing importance of the procurement
role and its current challenges.
Attendance to the Corporate MICE Buyer Program
is complimentary for Hosted Buyers of MCI. In addition, attendees
to the Corporate MICE Buyer Program will be invited to an
exclusive dinner party hosted by MCI at W Singapore – Sentosa
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