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InterContinental Hotels Group is offering its 65
million Priority Club Rewards members the chance to redeem their
Priority Club points for Digital Rewards from the first club, a
global provider of instant digital rewards such as music, games
and software.
Examples of the new Digital Rewards point
redemption offerings include:
• Well known songs
from popular artists across genres including pop, country,
alternative rock, R&B and oldies – starting at 300 points
•
Popular games such as sports, action/adventure and puzzles –
available from 800 points
• Software for the home/office, foreign
language education and multimedia tools are available – starting
at just over 1,100 points
“We are a hotel loyalty program
with many firsts and the new Digital Rewards offering continues
this tradition,” said Don Berg, vice president, loyalty programs
and partnerships, IHG. “Our innovation and partnerships are driven
by recognizing what our members value most, and making it
available through Priority Club Rewards before other loyalty
programs.”
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