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Delta Air Lines has signed a multi-year deal to
become Chelsea Football Club's official airline sponsor from July
2012.
Delta will be exclusively designated as the Official Airline
Partner of Chelsea FC and the agreement will give Delta numerous
benefits including: LED exposure at each home game and exposure on
the Chelsea FC website.
The Delta logo will also be included on
media backboards for interviews conducted at Chelsea's stadium
around Barclays Premier League home matches.
Additionally, Delta will benefit from
entitlement space at Stamford Bridge's Millennium Hotel, enabling
the airline to entertain guests at Chelsea's home in a
Delta-branded environment.
In the United States, Delta is the official airline
sponsor of leading U.S. sports teams including baseball's New York
Yankees, hockey's Los Angeles Kings and American football's
Minnesota Vikings.
This summer, Delta will welcome the Chelsea FC
team as they tour the United States. In July, they will play the
French team, Paris Saint-Germain, at the new Yankee Stadium, which
is also sponsored by Delta.
"We're delighted to sponsor
Chelsea FC, a top-flight London club with a fan base of millions
throughout Delta's worldwide network," said Perry Cantarutti,
Delta's senior vice-president for Europe, the Middle East and
Africa. "Partnering with a leading club in the English Premier
League is an exciting way to strengthen our brand both in the UK
and around the world while a tie-in with Delta will help build
Chelsea's brand in the U.S."
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