Delta Signs Sponsorship Deal with Chelsea Football Club

Delta Air Lines has signed a multi-year deal to become Chelsea Football Club's official airline sponsor from July 2012.

Delta will be exclusively designated as the Official Airline Partner of Chelsea FC and the agreement will give Delta numerous benefits including: LED exposure at each home game and exposure on the Chelsea FC website.

The Delta logo will also be included on media backboards for interviews conducted at Chelsea's stadium around Barclays Premier League home matches.

Additionally, Delta will benefit from entitlement space at Stamford Bridge's Millennium Hotel, enabling the airline to entertain guests at Chelsea's home in a Delta-branded environment.

In the United States, Delta is the official airline sponsor of leading U.S. sports teams including baseball's New York Yankees, hockey's Los Angeles Kings and American football's Minnesota Vikings.

This summer, Delta will welcome the Chelsea FC team as they tour the United States. In July, they will play the French team, Paris Saint-Germain, at the new Yankee Stadium, which is also sponsored by Delta.

"We're delighted to sponsor Chelsea FC, a top-flight London club with a fan base of millions throughout Delta's worldwide network," said Perry Cantarutti, Delta's senior vice-president for Europe, the Middle East and Africa. "Partnering with a leading club in the English Premier League is an exciting way to strengthen our brand both in the UK and around the world while a tie-in with Delta will help build Chelsea's brand in the U.S."

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