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Etihad Airways and the Red Crescent Society have
joined together to help under privileged UAE national women.
The
Al Ghadeer project seeks to empower the women using the age-old
practice of indigenous arts and crafts.
As part of the program
these women undergo vocational training in making traditional
Emirati products, such as coffee sets, essence sets and chocolate
and date baskets, using authentic local and recycled materials.
These products will be available at the Etihad
Guest loyalty programme Reward Shop as well as within the
airline’s duty free shopping brochure. The profit from the sales
will provide the women with a source of income.
“As the national airline of the UAE, Etihad Airways is proud to
partner the Red Crescent on the Al Ghadeer project that will have a positive impact on the lives of many Emirati women and at the
same time aid the preservation of the UAE’s traditional handicraft
practice,” said Peter Baumgartner, Etihad Airways’ Chief
Commercial Officer. “Etihad Airways builds its identity on the great values and traditions of the UAE and Abu Dhabi. By
supporting this project, we are supporting our brand and the local culture which we take to the world.”
An exhibition
of the arts and crafts has already been held at the Etihad Airways
headquarters in Abu Dhabi with members of the airline’s staff
purchasing items from a wide range of the ladies’ products.
Dr. Mohammed Ataaq Alfalahi, Secretary General, Red
Crescent UAE, said, “The Red Crescent continues to give support to people in need and reduce human suffering with no discrimination
for race, gender or religion. The Red Crescent supports poor people across the world, including those affected by natural
disasters, war and in difficult times.”
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