British Airways is giving away hundreds of free
flights and tickets for the London 2012 Olympic and Paralympic
Games to friends and families of UK athletes and Brits living
overseas – to encourage them to fly back to strengthen home
advantage during the games.
Thousands of expat Brits will return to the UK this summer,
and the airline is playing its role to boost the home advantage by giving away a quarter of a million pounds worth of flights, as
well as tickets to the games to swell home support.
‘Flying Britain Home’ Facebook promotion offers flights from 20
selected destinations around the world, with 12 tickets per flight
to give away. Destinations include former Olympic host cities, as
well as countries popular with expats, including; Sydney, Moscow,
New York, Hong Kong, Cape Town, Beijing and Los Angeles. Every
successful homecomer will also receive a ticket to attend the
games as well. The British public can win flights home for friends
and family living abroad at www.facebook.com/britishairways from
1 to 14 June 2012.
The airline is also offering 50 free flights
to friends and family of Team GB and ParalympicsGB athletes.
BOA’s Director of Sport, Sir Clive
Woodward, said, “I really hope the whole country does get behind
the team. Every British athlete needs help, needs support, and
there’s no doubt that the crowd and the home support makes a huge
During the Games, the airline will host ‘Park
Live presented by British Airways’ at the Olympic Park which offers a place for fans to
go before or after watching an event, or as a destination in
itself. The parkland area can accommodate up to 10,000 visitors at
any given time and will have giant screens showing the live action,
as well as a BA stage for interviews with athletes.
Luisa Fernandez, British Airways manager of the home coming
campaign, said: “This is the start of our campaign to get the country behind our athletes and give them an extra boost. Every
extra clap, cheer and whoop we can offer, could make the difference to how they perform.”
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