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STR Global has released some preliminary data
from its Annual Profitability Survey 2012.
Now in its 14th year, the survey contains
detailed data on hotel revenues and costs, showing the dynamic
evolution of the sector by city, country and region.
"We are pleased to have increased this year's
participation level particularly in Latin America, China and
across the Middle East," said Elizabeth Randall, managing director
of STR Global. "This edition will include new markets across
emerging economies, which will provide strategic information for
hoteliers, investors and developers seeking to understand changes
in hotel profitability. Whilst our daily and monthly STAR reports
provide market positioning information to operators, our
profit-and-loss data helps both owners and operators during budget
preparation at understanding gross operating profit (GOP) in
relation to revenues and costs breakdown."
In Buenos Aires, Argentina, GOP per occupied
room (GOPPOR) ratio in U.S. dollars increased 3.9% percentage
points year on year to 29.9% share of total revenue. The growth
was led by increases in occupancy, ADR and improvement in
food-and-beverage profit, which saw total F&B revenue increasing
by US$15.91 per occupied room (POR) year on year. During the same
period, total F&B cost increased by US$6.73 POR.
In Europe, GOPPOR ratio in Warsaw, Poland, and
Berlin increased by 2.2% percentage points and 0.5% percentage
points, respectively, compared to the previous year. The growth in
Warsaw was led mainly by an increased ADR (+2.1%), as well as
declining rooms payroll and related expenses by 6.1% POR. In
Berlin, GOPPOR growth was led in 2011 by increased total revenues
(+ EUR7.21 POR) year on year, benefiting from a relatively low
increase in rooms payroll and related expenses (+ EUR0.33 POR) and
undistributed operating expenses (+ EUR0.12 POR).
In China, Tianjin GOPPOR increased by 19.5% year
on year in 2011 as RevPAR grew by 18.2%. Tianjin reported
increasing rooms department profit (+2.4%) whilst F&B profit
declined by 8.8%. In Delhi, India, declining rate and occupancy in
2011 led the city RevPAR to decrease year on year by 14.2% to
US$114.53. As a result, room department profit POR declined by
US$22.08, leading GOPPOR to decrease by 16%.
In Egypt, Sharm el Sheikh saw total revenues POR
declining to US$118.69 (-21.7%) in 2011 as the Arab Spring
impacted the leisure destination. With declining revenues, the
destination saw rising costs. Total room costs rose 13.8% POR, and
total F&B costs increased 8.4% POR. As a result, GOP declined by
US$46.77 POR.
Over 2,400 hotels participated in the 2012
profitability survey. The data is reported on per available room
(PAR), per occupied room (POR) basis and year-on-year percentage
changes.
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