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Abu Dhabi Duty Free (ADDF) continues to post
steady growth with sales revenues reaching a total of AED 380.2
million in the first half of 2012, a 29.1 % increase compared to
the same period in 2011.
The growth was propelled by ADDF’s record
breaking second quarter and it outperforms the recently announced
passenger traffic increase at Abu Dhabi International Airport of
22.8 % registered in the first half of the year.
ADAC Chief Commercial Officer, Mohammed Al
Bulooki, said, “The continued dynamic growth of the second quarter
sales is due to a combination of factors. ADAC’s core objective is
to continuously invest in passenger amenities, levels of customer
service and real innovation and exclusivity within ADDF’s retail
offering. ADDF continues to focus on providing value for money
across its business, as well as a comprehensive product range to
meet all customers’ expectations.”
“Abu Dhabi Duty
Free is launching exclusive products, specifically within Perfume
and Cosmetics, and these are really paying dividends in revenue
growth and customer satisfaction. The spend per passenger has
grown by 8.3% in the first six months of 2012 compared to 2011
and remains one of the highest in the region. It is very
satisfying that ADDF has maintained its growth above passenger
growth, which is a credit to ADAC’s retail partners,” he added.
The +29.11 %
revenue growth is across the business: from Gold, managed by Pure
Gold; Cigars, managed by Bin Mahmoud; and Relay, to the Luxury
category with Burberry, Hermes and Bvlgari all performing
strongly. Also ongoing growth in the traditional categories,
namely Food and Confectionery, Perfume and Cosmetics completes an
excellent first half year for ADDF.
ADDF’s year-end forecast is for sales over AED 770 Million ($210
million) which will represent another record-breaking year in the
30-year history of Abu Dhabi Duty Free.
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