The Okura Prestige Hotel in Bangkok has selected
IDeaS Revenue Solutions to scale up its revenue management systems
and implement the IDeaS Revenue Management System (RMS).
Prestige Bangkok is a new hotel occupying the top 12 floors of
Bangkok’s Park Ventures Ecoplex.
The hotel is packed full of
cutting-edge green technology and energy-saving techniques and is
located at the corner of Phloenchit Road and Wireless Road in the
heart of Bangkok.
“The Okura Prestige is very proud to
open its doors to a range of business and leisure travellers. Our
guests enjoy the very best facilities that a hotel can offer in
Bangkok and it is very important that we adopt the best
technologies and systems to ensure that we maximize revenue
potential,” said Okura Prestige General Manager, Samir Wildemann.
“We chose to work with IDeaS as they offered an advanced system
that really resonated with our management team. IDeaS identified a
scalable approach to revenue management and this is an essential
ingredient in the formula for success.”
Mr Wildemann and his
team are now drawing upon IDeaS’ Forecasting Management System to
provide a clear vision of its data, bringing accuracy and
consistency to forecasting demand and occupancy that, in turn, is
enhancing revenue opportunities day by day.
The hotel will also implement the RMS which is a pricing solution that analyzes data and enables hotels to
make strategic pricing and inventory management decisions.
“As the local hotel market grows and local competition increases
in Thailand, it is vital hoteliers place greater emphasis on their
ability to accurately predict hotel occupancy patterns and ensure
they have the right systems in place to maximize revenue,” said
Grahame Tate, Managing Director of IDeaS APAC. “Our goal in
working with The Okura Prestige is to provide the very best
revenue management and pricing solutions to the hotel, sensitive
to the stage of development and demand the hotel is facing. We are
confident the revenue management pathway we have developed for The
Okura Prestige will enable them to intelligently price their room
inventory and ancillary services, thereby benefitting overall
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