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STR Global has released details of its latest
hotel pipeline report on Poland and Ukraine in light of the
upcoming UEFA European Football Championship taking place between
from 8 June to 1 July 2012.
By the summer, hotel inventory is expected
to increase by 9.4% in Wroclaw, Poland, 8.7% in Kiev, Ukraine, and
1.7% in Warsaw, Poland, compared to the previous year.
No additional branded supply is expected in
Gdnask and Poznan, both in Poland, before the start of the
tournament.
The daily room inventory of the hotel
cities will stay below that of the past host cities such as
Amsterdam, Vienna, Brussels, Belgium, and Lisbon, Portugal.
"The limited supply increase, the media coverage
of the event and the hospitality experienced by the teams and the
supporters should benefit the host cities," said Elizabeth
Randall, managing director of STR Global. "This is highlighted in
our latest forecast for Warsaw, predicting occupancy to reach
80.1% in June 2012 compared to 77.7% the previous year, and
average daily rate to reach PLN 350.41."
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