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Fairmont Makati to Maximize Revenue Through IDeaS Pre-Opening Support

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Fairmont Raffles Hotels International (FHRI) has turned to IDeaS Revenue Solutions to deliver revenue optimization to its new Fairmont Makati (Philippines) hotel.

 Set to open in late 2012, the Fairmont Makati is housed in a tower complex situated in Manila's main shopping and financial district.

 The hotel will offer 280 rooms and suites, with rich finishes, floor-to-ceiling windows and state-of-the-art technology.

 There will be a wide range of meeting and function space, including an 8,000 square foot (900 square meter) ballroom, a number of bars and restaurants, as well as a large, outdoor pool, Willow Stream spa and fitness facilities.

“Fairmont Raffles Hotels International is known for providing outstanding customer service and ensuring the ultimate guest experience. Equally so, our management team prides ourselves on ensuring we have the best management tools and solutions in place to optimize processes and profit. We are working with IDeaS to deliver revenue management best practice from the day we open our doors at the Fairmont Makati,” said Jeannette Ho, VP Revenue Management and Distribution for Fairmont Raffles Hotels International.

In working with IDeaS, FHRI has drawn upon IDeaS hotel pre-opening support services to finalize Fairmont Makati’s competitor set, along with defining the hotel’s pricing strategies and structure, based on market conditions and hotel positioning.

Going forward, the Fairmont Makati will be utilizing the IDeaS Revenue Management System (RMS) in combination with the New Hotel Services Success Package ( NHSSP) provided by IDeaS Professional Services to gain clear insights into the hotel’s booking patterns - ensuring occupancy and revenue are maximized from day one.

“There are many areas that need to be covered throughout the pre-opening phase of a hotel, from establishing market segment strategies, undertaking comprehensive competitor evaluation, pricing research and processing and forward planning. To ensure revenue is being maximized from the outset, it is vital for forward thinking hoteliers like FRHI to instill effective revenue management strategies within their properties prior to opening their doors,” said Grahame Tate, Managing Director of IDeaS APAC. “IDeaS NHSSP helps drive better revenues sooner. Rather than waiting 6 or 12 months, with NHSSP, hotels can be operational in terms of revenue management from the time they start taking reservations.”

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