Fairmont Raffles Hotels International (FHRI) has
turned to IDeaS Revenue Solutions to deliver revenue optimization
to its new Fairmont Makati (Philippines) hotel.
Set to open in
late 2012, the Fairmont Makati is housed in a tower complex
situated in Manila's main shopping and financial district.
hotel will offer 280 rooms and suites, with rich finishes,
floor-to-ceiling windows and state-of-the-art technology.
will be a wide range of meeting and function space, including an
8,000 square foot (900 square meter) ballroom, a number of bars
and restaurants, as well as a large, outdoor pool, Willow Stream
spa and fitness facilities.
“Fairmont Raffles Hotels
International is known for providing outstanding customer service
and ensuring the ultimate guest experience. Equally so, our
management team prides ourselves on ensuring we have the best
management tools and solutions in place to optimize processes and
profit. We are working with IDeaS to deliver revenue management
best practice from the day we open our doors at the Fairmont
Makati,” said Jeannette Ho, VP Revenue Management and Distribution
for Fairmont Raffles Hotels International.
In working with
IDeaS, FHRI has drawn upon IDeaS hotel pre-opening support
services to finalize Fairmont Makati’s competitor set, along with
defining the hotel’s pricing strategies and structure, based on
market conditions and hotel positioning.
the Fairmont Makati will be utilizing the IDeaS Revenue Management
System (RMS) in combination with the New Hotel Services
Success Package ( NHSSP) provided by IDeaS Professional Services
to gain clear insights into the hotel’s booking patterns -
ensuring occupancy and revenue are maximized from day one.
“There are many areas that need to be covered throughout the
pre-opening phase of a hotel, from establishing market segment
strategies, undertaking comprehensive competitor evaluation,
pricing research and processing and forward planning. To ensure
revenue is being maximized from the outset, it is vital for
forward thinking hoteliers like FRHI to instill effective revenue
management strategies within their properties prior to opening
their doors,” said Grahame Tate, Managing Director of IDeaS APAC.
“IDeaS NHSSP helps drive better revenues sooner. Rather than
waiting 6 or 12 months, with NHSSP, hotels can be operational in
terms of revenue management from the time they start taking
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