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According to data compiled by STR, the U.S.
hotel industry reported increases in all three key performance
metrics for the month of June 2012.
Occupancy rose 4.3% to 70.3%, ADR was up 5.0% to US$107.45 while
RevPAR increased 9.5% to US$75.49.
"June included two extra weekend days compared
to June 2011, which helped with leisure demand during this busy
travel season and boosted the month's performance," said Brad
Garner, COO at STR. "Last year, July Fourth backed up to the last week of June, causing group travel to slow. However, with the
Independence Day holiday on a Wednesday this year, group travel
didn't stall out during the last week in June. The industry's
performance has gained steadily throughout the first half of the
year, and as we enter into the second half we continue to expect
increases, although at a slower pace."
Among the Top 25
Markets, Houston, Texas, reported the largest occupancy growth,
increasing 11.7% to 69.1%, followed by St. Louis,
Missouri-Illinois, with a 10.2% increase to 77.1%. New
Orleans, Louisiana, reported the only occupancy decrease, falling
1.3% to 65.2%.
Three markets experienced double-digit ADR
increases: San Francisco/San Mateo, California (+18.5% to
US$177.89); Oahu Island, Hawaii (+12.7% to US$181.11); and Boston,
Massachusetts (+10.3% to US$175.79). Washington, D.C., ended the month nearly flat with a 0.8% decrease to US$151.26,
posting the only ADR decrease.
Five markets achieved RevPAR
increases of 15% or more: San Francisco/San Mateo, California
(+25.5% to US$160.05); Oahu Island (+22.3% to US$154.41); Los
Angeles-Long Beach, California (+18.7% to US$112.02); Houston
(+16.7% to US$63.11); and Anaheim-Santa Ana, California (+15.0% to
US$102.75). New Orleans fell slightly in RevPAR, down 0.8% to US$75.71.
Year-to-date 2012, the U.S. hotel industry
reported increases in all three key performance metrics. Its
occupancy was up 3.4% to 61.0%, its ADR increased 4.4% to
US$105.13 and its RevPAR rose 8.0% to US$64.12.
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June 2012
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