The tails of all new Air New Zealand aircraft
entering the fleet are be painted black, and the lettering of the
Air New Zealand name is also being modernised.
“Our iconic symbol, the Koru, will remain but it
will be set within our national colour rather than the blue and
green tones on our tails today. Alongside this change we are
introducing a new lettering style for the Air New Zealand name,
which will adorn all our new aircraft. This will also be rolled
out across all our signage and communications channels by the end
of the year,” Mr Fyfe said.
Air New Zealand began using black as its
corporate colour ahead of the All Blacks’ campaign last year.
“Black has resonated well with our customers and
staff who identify with it as the colour of New Zealand and a
natural choice for our national airline. It inspires pride, is
part of our Kiwi identity and a symbol of Kiwi success on the
world stage,” added Mr Fyfe.
The airline worked in collaboration with world
leading Kiwi typeface designer Kris Sowersby and Designworks to
develop exclusive new lettering for the Air New Zealand name.
Mr Sowersby said, “The Air New Zealand lettering
has remained relatively unchanged for the past 20 years, but the
airline has undergone significant cultural and reputational
change. The challenge was to develop a new style which retained
the history and credibility while injecting a new sense of
momentum and modernity.”
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