The iconic Highlands of Scotland will once again
be brought to the big screen this summer with the release of
Disney•Pixar’s epic adventure, the much anticipated Brave.
Disney•Pixar is collaborating with
Scotland’s national tourism organisation, VisitScotland, the first
time the studio has worked with a country’s tourism organisation
on such a scale.
“Brave” depicts the myths, legends and thrills
of Scotland, combining the spectacular scenery, fascinating
folklore, unique heritage, majestic castles and magnificent
landscapes of this stunning country in an exciting big-screen
Set in ancient Scotland, Brave includes
images of the rolling heather-clad hills and imposing peaks of the
Scottish Highlands. The idyllic lochs of Scotland will come to
life in shimmering hues of blue and green, and the shadowy forest glens and the mythical standing stones will be replicated in
computer animation never before seen on the big screen.
Scotland boasts hundreds of castles, all with the power to
capture the imagination. Scotland's turbulent history has left many castles, fortresses and tower houses peppering the
countryside, many of which served as reference for Brave and can
be visited today.
Edinburgh Castle is Scotland’s most visited
tourist attraction and still houses the Scottish Crown Jewels.
The story of Brave takes place in a rugged and mythical
time, and focuses on the film’s protagonist Merida (voiced by
Kelly Macdonald), a skilled archer and headstrong daughter of King
Fergus (voiced by Billy Connolly) and Queen Elinor (voiced by Emma
Thompson). Determined to carve her own path in life, Merida
inadvertently unleashes chaos in the kingdom and must learn the
meaning of true bravery before it’s too late.
VisitScotland Chairman Mike Cantlay hopes that fans of Brave are
inspired to visit the landscapes of Scotland that inspired
the grand settings in the film.
Mr. Cantlay said, “Brave
presents a unique opportunity to showcase Scotland on the world stage and capitalise on this global interest in order to attract
visitors to the land that has inspired this stunning film. The
film will be shown in more than 63 countries across the world and will give us the opportunity to
convert cinemagoers into visitors in the biggest campaign VisitScotland has ever launched. Scotland has long been the
inspiration for many iconic films, books and stories. In turn, we
hope that “Brave will be the inspiration for fans of the film to
HD Video Interview
at the WTM 2011 with the Chief Executive of Visit Scotland, Mr.
Malcolm Roughead OBE