The U.S. hotel industry is expected to report
steady RevPAR increases in both 2012 and 2013, according to the
most recent forecast from STR, in partnership with Tourism
Overall in 2012, the U.S. hotel industry's
occupancy is expected to rise 0.5% to 60.4%, its ADR is projected to be up 3.8% to US$105.45 and its
RevPAR is planned to increase 4.3% to US$63.68.
"2012 may prove to be challenging for the U.S.
hotel industry," said Randy Smith, co-founder and chairman at STR.
"There are a number of issues that will confront the industry and
overall economy this year. We believe that given how well the
hotel industry did during 2011, it will be difficult in 2012 to
show significant growth. However, we remain optimistic the
industry will continue to report modest increases in 2012."
Supply in 2012 is expected to rise 0.8% and demand is
projected to increase 1.3%.
"The economic environment
remains turbulent as we move into 2012," said Adam Sacks,
president of Tourism Economics. "While the U.S. economy is showing
signs of sustained growth, the recession in Europe and a slowdown
in emerging markets will dampen lodging performance. Given the
strong room demand experienced in the past two years, we expect
modest demand growth of 1.3%, while rates continue their long
climb back to prior peaks with growth of 3.8%."
forecast for 2013 includes:
- a 0.5% increase in
occupancy to 60.7%;
- a 4.4% rise in ADR to US$110.06;
- and a 4.9% growth in RevPAR to US$66.81
supply (+1.4%) and demand (+2.0%) are both expected to report
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