IHG Signs Management Agreement for First Even Hotel

InterContinental Hotels Group has signed its very first Even Hotel, a new brand for the company.

The first Even Hotel will be located at 219 E 44th Street in the heart of midtown Manhattan, and will be a flagship property for the brand. The hotel will be a new build scheduled to open in late 2014.

The hotel will feature 23 guestroom floors and 230 guestrooms, dedicated meeting areas, and indoor and outdoor exercise and eating spaces.

“This is another important first for IHG. By developing our portfolio of preferred brands in line with emerging consumer preferences, we are meeting the needs of a new type of guest who’s looking for hotels with an intrinsic focus on wellness in terms of food, work, exercise and rest,” said Richard Solomons, chief executive officer, IHG. “New York City is an ideal location, being one of the most health-minded cities in the U.S. – so it will provide the Even Hotels brand with the right exposure to its target guest, the healthier-minded traveler.”

IHG expects to sign 100 Even Hotels in the U.S. in the next 5 years under managed and franchised agreements in key markets including New York, Washington D.C. and San Francisco.

The company also plans to announce additional locations over the next few months and to open the first Even hotel later on in 2013.

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