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The UNWTO and the Ministry of Tourism of Tunisia
are organizing an international conference on the future of
Mediterranean tourism on the island of Djerba (16-17 April, 2012).
The
conference in Djerba will offer an opportunity to tack stock of
tourism trends in the region, and adopt a “shared vision”
to adequately face these challenges.
“While the Mediterranean may be the most visited
region in the world, with over 200 million tourist arrivals a
year, it also faces numerous challenges; political, environmental
and social,” said UNWTO Secretary-General, Taleb Rifai. “Tunisia is back and ready for a solid and
sustained recovery; this conference could not take place in a
better setting.”
The new Minister of
Tourism of Tunisia, Elyes Fakhfakh, pointed to the significance of
holding the conference in Tunisia, where tourism provides jobs and
incomes for hundreds of thousands of people. “Tunisia has decided
its leadership and, with the determination of its youth, has
embarked on a new, dynamic future in which tourism is clearly a
sector vital to growth,” he said.
The Minister spoke of the profound changes the
country had undergone over the past year and the need for
Mediterranean countries to come together in forums such as the
Conference on the Future of Mediterranean Tourism to share
experiences and work together to maintain competitiveness in the
global tourism market.
“We in Tunisia have a rich history and it
is our objective to advance the promotion of our cultural assets
as a means to diversify our tourism offer and bring our people
closer to the sector,” he said.
The conference will convene tourism stakeholders
from the Mediterranean region and beyond to address how the region
can continue to attract large numbers of visitors in the face of
sustainability challenges and competition from other world
regions.
The two-day event is the sixth in UNWTO’s series of
destination management conferences.
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