Travelport has signed a distributor agreement
with Satguru Travel & Tourism, one of Africa’s largest travel
Through the new 16 country distributor
agreement, the largest of its kind ever signed by Travelport, the
GDS provider will grow its African network from 27 to 41 countries
and grow its existing GDS operations in a further two.
Travelport will also offer customers a
number of Satguru’s e-commerce applications, as
part of the deal.
The strategic partnership between the two
companies, which forms part of Travelport’s on-going strategy to
invest and grow in the fast growing African continent, takes
Last year, flight bookings made through the GDS
channel in Africa increased by 7.7% and the trend looks set to
continue as economists predict that the average GDP across the
continent will increase by 4.7% in 2012 and 5.7% in 2013.
Satguru Travel and Tourism, which is headquartered in the
UAE, is one of the largest African travel companies outside of South
Africa. Operating in 27 African countries, it also runs a number
of operations outside of Africa including in Afghanistan, India,
the UAE and Yemen.
Under the agreement, Satguru will set up
operations and run the National Distributor Centres for Travelport
in the following countries: Burkina Faso, Central African
Republic, Chad, Congo, Equatorial Guinea, Gabon, Guinea, Guinea
Bissau, Liberia, Mali, Mauritania, Niger, Senegal, Sierra Leone,
Southern Sudan and Togo.
“The deal we are
announcing today with Satguru is a huge milestone for Travelport
and represents a giant leap forward in our African ambitions.
There are huge opportunities for us to grow our business across
the continent and it’s great to be working with such an outstanding partner who has a very strong track record in Africa,”
said Mark Meehan, managing director for Travelport in Africa. “Satguru has been hard at work and operations are
already in place in a number of the above mentioned countries, and
their impact is already evident ... In the countries where Satguru is not the Travelport distributor we have also signed a
subscriber agreement which include 11 African countries plus
Afghanistan, India, the UAE and Yemen.”
Chandirani, Satguru’s managing director, added, “Our partnership
with Travelport will allow us to distribute the Galileo platform
to a very extensive travel agency community in Africa. We believe
our travel industry expertise, combined with Travelport’s leading technology and deep travel content, will ensure our combined
success as we move forward with our plans.”
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