According to data from STR, the U.S. hotel
industry's occupancy rates rose 1.4% to 61.8% in April 2012. ADR
was up 5.0% to US$105.71 and RevPAR increased 6.4% to US$65.34.
"Demand appeared to slow down-particularly
leisure demand in the Midscale and Economy chain scales-and two
less weekend days this April (comparable days from April 2011)
contributed to the demand slow down," said Brad Garner, COO at
STR. "Impressively, ADR growth for the month reached 5.0% for the
first time since April of 2008. We fully anticipate meaningful ADR
growth to be a consistent story line this summer and the remainder
of the year."
Among the Top 25 Markets, Houston, Texas, rose
6.7% in occupancy to 68.0%, reporting the largest increase in that
metric, followed by Chicago, Illinois (+6.1% to 66.3%), and Los
Angeles-Long Beach, California (+6.1% to 75.2%). Minneapolis-St.
Paul, Minnesota-Wisconsin, posted the largest occupancy decrease,
falling 4.7% to 60.7%.
Three markets experienced double-digit ADR
increases: New Orleans, Louisiana (+11.6% to US$154); San
Francisco/San Mateo, California (+11.3% to US$152.44); and Chicago
(+10.1% to US$119.96). None of the top markets reported ADR
decreases for the month.
Chicago jumped 16.8% in RevPAR to US$79.50,
reporting the largest increase in that metric, followed by San
Francisco/San Mateo (+14.4% to US$119.06) and Los Angeles-Long
Beach (+13.5% to US$96.39). Atlanta, Georgia, ended the month
virtually flat in RevPAR with a 0.9-percent decline to US$51.39,
reporting the largest decrease in that metric.
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