STR Reports US Hotel Performance for September

According to data from STR, the U.S. hotel industry reported increases in all three key performance metrics during September 2012.

Overall, the U.S. hotel industry's occupancy rose 0.4% to 63.4%, ADR was up 3.4% to US$107.29, and RevPAR increased 3.8% to US$67.97.

"A tough occupancy comp and holiday calendar shifts from the previous year, specifically Yom Kippur and Rosh Hashanah, softened September results," said Brad Garner, COO of STR. "Industry RevPARs were heavily driven by rate, which continues to be a positive storyline heading into the fourth quarter and 2013."

Among the Top 25 Markets, New Orleans, Louisiana, experienced the largest occupancy increase for the month, rising 32.7% to 73.3%, followed by Houston, Texas (+9.4% to 63.0%), and Chicago, Illinois (+8.4% to 76.3%). Philadelphia, Pennsylvania-New Jersey, saw the largest occupancy decrease, falling 3.1% to 69.4%.

San Francisco/San Mateo, California, achieved a 14.3% ADR jump to US$194.80, the largest increase in that metric, followed by Oahu Island, Hawaii (+12.7% to US$179.37), and New Orleans (+12.1% to US$117.93). Washington, D.C., reported the largest ADR declined with a 3.1% drop to US146.90.

New Orleans ended the month with the largest RevPAR increase, rising 48.8% to US$86.39, followed Chicago's 21.5% increase to US$107.93. Washington, D.C., posted the largest RevPAR decrease, dropping 5.4% to US$100.84, followed by Orlando, Florida (-3.6% to US$44.37).

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