TripAdvisor Appoints Jenny Rushmore as Director of Responsible Travel

TripAdvisor has appointed Jenny Rushmore as director, responsible travel. In the newly-created role, Rushmore is charged with making environmentally-responsible travel more accessible to the environmentally-conscious consumer.

Rushmore joins TripAdvisor from Procter & Gamble where she held the role of global sustainability leader for the beauty and grooming business unit. Prior to that, she held several senior positions in brand management, including the role of global brand manager for Gillette Venus.

Recent TripAdvisor research highlights the importance of sustainability both to consumers and the travel trade: a 2011 survey revealed that 70% of property owners plan to offer programs to reduce their environmental impact, while 47% of travellers say they take eco-friendly factors into consideration in their travel plans.

Stephen Kaufer, co-founder and CEO of TripAdvisor, said, "TripAdvisor is committed to helping travellers plan and have the perfect trip and we recognise that many travellers value environmentally responsible travel. We're delighted to have Jenny onboard - her extensive experience and leadership in sustainability make her the ideal person for our team."

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