Growing demand for seasonal car rental services
from business professionals and long-term UAE residents is helping
drive the expansion plans of Hertz UAE into local communities.
company will open its 16th branch at MotorCity in Dubai before the
end of June, and plans to add at least five more locations to its
UAE network this year, with others in the pipeline.
“Our new MotorCity location will service the
residential community there, as well as those in Arabian Ranches,
Victory Heights and the Green Community,” said Nigel Johnson,
Managing Director of Hertz UAE. “We’re responding
to demand by taking our car rental offering into these
communities. The biggest chunk of our monthly car rental business
comes from UAE residents, as opposed to tourists, and 80% of this
business comes from expat professionals working and living in the
UAE. Typically, they’re people who need a car for
months at a time, when they come back to the UAE in January after
spending Christmas away, or when they return in September at the
end of the summer holidays.”
Hertz UAE posted a 12% growth in inventory last year, when online daily and
weekly car rental bookings rose by 35%.
The company is now
looking to build on that growth in 2012 and will follow up the
purchase of more than 4,800 new vehicles in 2011 by introducing
approximately the same number to the fleet this year.
“The new MotorCity branch will be the first neighbourhood car
rental service available to residents in that particular area of
Dubai,” added Johnson. “We’re always looking towards
adding new branches, and five are in the pipeline for later this
year. At the same time, we’re continuing with the refurbishment of
our existing locations across the Emirates to provide the best
quality services and products in the market.”
Hertz UAE currently has branches in
Dubai, Abu Dhabi, Al Ain, Sharjah, Ras Al Khaimah and Fujairah.
See other recent news regarding: