Kerzner Int. Partners Infinite Luxury

Kerzner International, operators of 5-star resort brands One&Only and Atlantis, is expanding its sales and marketing presence in Asia with the appointment of Hong Kong and China-based sales and marketing representatives Infinite Luxury.

Making its debut in China in 2014 with One&Only Sanya on Hainan Island, Kerzner International is especially targeting the China market, as the second largest economy in the world with one of the world’s fastest growing domestic and outbound travel markets.

By 2015 China is predicted to become the world’s largest market with 100 million outbound travelers – more than the total number of tourists visiting France each year, and nearly double the number of international travelers to the U.S..

Over 57.39 million Chinese traveled abroad in 2010, a 20.4% increase in outbound travel, as their spending increased by 91% from 2010-2011. Chinese are also top spenders in France and the UK, averaging US$7,000 per trip.

Infinite Luxury will focus on market awareness and positioning of Kerzner’s One&Only, Atlantis and Mazagan brands, implement and executing sales strategies and efforts towards high-end leisure business and incentive companies in primary markets such as China, Hong Kong and Singapore.

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