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Air New Zealand has become the official airline
of Middle-earth thanks to a global two-movie partnership with The
Hobbit: An Unexpected Journey and The Hobbit: There and Back
Again, from New Line Cinema and Metro-Goldwyn-Mayer.
As part of the two-year partnership, passengers
to and from the UK and North America can look forward to flying on
two film-branded Boeing 777 aircraft, enjoy a special edition
of the inflight safety video and take part in a wide range of
upcoming promotions and experiences.
“We are excited at the prospect of so many
international visitors travelling to Wellington for the 28
November 2012 world premiere of The Hobbit: An Unexpected
Journey,” said Air New Zealand General Manager Marketing and
Communications, Mike Tod. “New Zealand is clearly established as the home
of Middle-earth and Air New Zealand will bring the magic to life for travellers.”
“This partnership follows on naturally from the
success of Air New Zealand’s relationship with The Lord of the
Rings trilogy in raising New Zealand’s profile as an international
travel destination,” Mr. Tod added. “Similarly, we will be putting millions of
dollars of marketing behind the two films based on The Hobbit to
promote New Zealand in new and innovative ways across the globe.”
Air New Zealand is working with Weta Workshop to turn a Boeing 777-300 into a flying billboard for
the first movie and a Boeing 777-200 for the second movie, and
will soon commence the filming of a new inflight safety video.
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