New Owners to Change Name of JIA Hong Kong; Convert Penthouse

The trendsetting boutique hotel, JIA Hong Kong, which marked French design guru Philippe Starck’s hospitality design debut in Asia, is being re-launched under a new name ‘J Plus Boutique Hotel’ from early May2012.

New owner CSI Properties Limited, the parent company of the luxury lifestyle residential developer Couture Homes, assures travellers that the J Plus Boutique Hotel will continue the acclaimed, multi-award winning concept of its predecessor in buzzing Causeway Bay.  Vivian Chau, General Manager, said, “The property continues to retain the sophistication, cutting edge design and sleek service for which it is renowned. Our vision is to embrace the concept on which it was founded and build a new brand that recognizes the integrity with which the hotel holds.”

With 56 guest rooms and suites designed to more closely resemble trendy apartments than hotel rooms, the hotel is famed for Philippe Starck’s signature, sleek interior design twinned with ultra-modern amenities for fast-living professionals and style-conscious travelers.

Studios of 380 sq ft and one-bedroom suites of 780 sq ft featuring designer fixtures are clearly defined into living, dining and working areas with the use of sheer curtains.

Fully equipped kitchens and ultra-sleek bathrooms with luxury toiletries are in Arabescato cor marble. High-tech features include flat screen TVs that revolve 180 degrees, surround sound, home theatres and free broadband.

Guests can entertain or just enjoy the outdoors on a second floor sundeck and podium.

Among minor changes to the new-look hotel, the top floor penthouse has been converted into conference and fitness facilities.

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