AirAsia and Tune Launch BIG Loyalty Programme in Thailand

Following its successful rollout in Malaysia and Indonesia at the end of 2011, the global loyalty programme BIG was officially launched in Thailand on Wednesday.

A collaboration between AirAsia and Tune Money, BIG allows members to earn points when travelling and shopping with its partners worldwide in order to redeem the accumulated points for rewards including AirAsia and AirAsia X seats.

In conjunction with the BIG launch in Thailand, new BIG members who apply online before 31 March 2012 will receive 250 free BIG Points. The offer is exclusively for applicants from Thailand. On top of that, members can also earn double points at participating stores with this limited time offer.

As a global loyalty programme, BIG membership is borderless and open to anyone aged 2 and above anywhere in the world. Each member, nicknamed ‘BIG Shot’, is issued with a BIG card carrying the cardholder’s name and membership identification number, or BIG Shot ID. BIG enables members to earn loyalty points called ‘BIG Points’ when travelling and shopping with programme partners.

Tune Group Co-Founder and Group CEO of AirAsia, Tan Sri Tony Fernandes said, “I’m very excited that the BIG Card is now in Thailand so you’ll be able to fly AirAsia and shop with our partners to get BIG Points and redeem them for free flights on AirAsia and other rewards. I also encourage all merchants to join this programme. This is very important to us and like AirAsia, from our humble beginnings of flying just 200,000 people to now 32 million guests a year, I believe the BIG Card is going to be the largest loyalty card in Asia. Join us now and let the people of Thailand enjoy more free flights.”

Apart from AirAsia and its related businesses like AirAsiaGo, AirAsiaRedTix, AirAsia Courier and AirAsia Megastore, BIG global partners include Tune Hotels that currently has 17 hotels globally, car rentals services Avis, Budget and Hertz, and Hilton’s loyalty programme Hilton HHonors.

In Thailand, local participating stores and businesses include Dtac, The One Card, Black Canyon, SSP (Restaurants at Suvarnabhumi Airport), KPI, Garmin and Vertec. Local banks including the Bangkok Bank, Kasikorn Bank, Siam Commercial Bank, TMB, Thanachart, KTC as well as Citibank and Diner’s have also become partners of BIG in Thailand. So are magazines and publications in the MEI group.

BIG Shots can collect points from these participating stores in addition to 2,000 more ShopBIG online stores. Redemption for AirAsia flight seats starts from 500 BIG Points with the cash top-up option for those without sufficient points. Terms and conditions apply.

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